1934

World War I and the Crisis of the Thirties, during which silver pocket watches were replaced by the stainless steel wrist watches, severely affected the company. This led to it becoming a public limited company in 1934: Huguenin Brothers & Co. S. A. Following this, the company then enjoyed significant growth and success in both fields of watchcases and medals. In 1955, the watchcase business was sold, allowing the company to focus on medals.